Dear Coleman camping kit ads:

You didn't invent camping.

You didn't really invent "social networking" either. Camping can be social, but it's the exact opposite of a network. If there were a trail in the woods where I would randomly run into people from my past, who would then shout what they were doing every so often, believe me when I say: I would not hike that trail.

You did invent or improve some pretty nifty gear for camping, though. But is there really so much competition in the field that you need to run TV ads at all, much less ones with so much braggadocio?